CLIENT

Ridgeback Rapide

DISCIPLINES

Branding

INFO

Branding for Ridegeback Rapide, a new range of road bikes that were launched in 2015. It included creation of the brand marque and logo which was applied across bikes, event stands, packaging and other marketing material.

Created whilst working at Stereo.

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Brand development
I worked on a number of different concepts and did alot of exploration and experimentation before a final route was chosen. Here is some of that initial work:

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