This consists of the master brand, curio group, and multiple sub brands which sit within a specific industry sector. A solid brand hierarchy had to be created, allowing for more to be added in the future.
Curio operate in a complicated, scientific and innovative industry sector, therefore the brands visual style was distilled down into something much simpler. They are innovators and big thinkers, therefore the concept was based on ideas. Each of the colours represented ‘idea’ and they come together to form the master brand visual language which is what was coined as the ‘curio orb’. This then penetrated down into the sub-brand language by combining these ideas (colours) into playful, colourful symbols.
A modular approach was used for the website, as well as crafting them a CMS which gave them the flexibility to build new pages using any combination of modules they liked.
Due to the complicated nature of their industry, stylistically it was kept clean, simple and bold to put visitors at ease and allow for an efficient user journey, whilst staying consistent with the new brand identity and tone of voice.
As well as existing print collateral that was refreshed, there was an array of new templates to be created. Working closely with the client it was established that primarily black and white, with more minimal use of the ‘curio orb’ was a very strong, clean and bold approach for the company and it was rolled out across a vast array of material from all kinds of stationary, livery and even the founders own personal racing car.