I worked with Loops to help create their brand and define how it’s expressed across their platform.

Their product allows designers to upload their work and gather feedback from a global audience of 110m and then turn that into clear, useful data and actionable tasks.

We established early on that the brand needed to sing with personality, what better way to do this than emotive 'stickers', not only containing personality themselves, but acting as a direct connection to the product itself, in the way that the audience leaves reactions on people's work.

The work included a full brand identity and suite of illustrations and animations.

Client
Loops

Disciplines
Branding
Animation
Digital