Money doesn’t grow on fees.
Prosper empowers individuals to take control of their financial future and maximise their potential wealth with a range of low or no-fee savings, pensions and investments.
To reflect their expanded offering of savings and investments alongside pensions, and project a more exclusive image, a significant evolution was required. Less fintech startup, more digital-first wealth club.
Embracing their philosophy of less is more, an understated yet bold design aesthetic was implemented that emphasises clarity and trust, without being devoid of character. The graphic language is rooted in a dynamic device that lives above the wordmark, symbolising the upward trajectory of investments over time. This visual metaphor encapsulates the essence of growth and prosperity.
This project required a truly holistic design approach across brand, digital and motion to ensure a consistent and unified user experience through all touchpoints.
Money doesn’t grow on fees.
Prosper empowers individuals to take control of their financial future and maximise their potential wealth with a range of low or no-fee savings, pensions and investments.
To reflect their expanded offering of savings and investments alongside pensions, and project a more exclusive image, a significant evolution was required. Less fintech startup, more digital-first wealth club.
Embracing their philosophy of less is more, an understated yet bold design aesthetic was implemented that emphasises clarity and trust, without being devoid of character. The graphic language is rooted in a dynamic device that lives above the wordmark, symbolising the upward trajectory of investments over time. This visual metaphor encapsulates the essence of growth and prosperity.
This project required a truly holistic design approach across brand, digital and motion to ensure a consistent and unified user experience through all touchpoints.
Client
Prosper
Disciplines
Branding
Digital & UI
Motion Design
